30% Increase for Genealogy.com landing pages

How we did it

Ancestry.com directs adword visitors from Genealogy.com to their website through several adword landing pages. After reviewing these pages, we found there was the opportunity to create cleaner CTA areas and to make the page feel more organic. Through this design effort, we improved 7 landing pages and increased conversion rates by 30%.


  • Usability review
  • Gathered insights
  • Strategic design
  • Results review